Tuesday, March 24, 2009

Spring Breakers Party On!

College students don’t seem to be planning staycations for spring break.

Bookings to popular beach destinations are strong, according to travel companies, and volunteering vacations continue to gain momentum.

“Typically the student business is more resilient to the economy because it’s like a once in a lifetime trip,” said Jason Chute, director of operations for StudentCity.com. “A lot of times kids will go no matter what.”

Here’s how students will be spending their break.

INTERNATIONAL BEACHES: Cancun and Jamaica are top destinations for spring breakers, according to Patrick Evans of STA Travel. Some 30,000 revelers are expected to visit the beach spot in Mexico this year. The same number came to Cancun last year, according to Quintana Roo’s Tourism Office.


Also popular is Acapulco, Mexico, according to Chute. Acapulco has some of the hottest night clubs, and many are open all night, he said.

Scott Schechter, 22, a Boston University senior, said he was looking for that big-party atmosphere. “Generally, when I think of spring break, most of the nice spring break locations that aren’t trans-Atlantic would be in Mexico,” he said. “The idea of traveling outside the country makes it a little more exciting.”

Perhaps because of the economy, more students are choosing the Party Bus this year, said Evans. The bus departs from locations in California, Texas, Arizona and New Mexico, to Mazatlan, Mexico. Prices for the seven-night trip (two nights on the bus), start at $300 per person on StudentCity.com.

Besides Cancun, Puerto Vallarta and Los Cabos are the most popular international destinations for people booking through Travelocity, according to Genevieve Shaw Brown, senior editor.

But she said both have slipped in overall popularity from last year, which suggests people are vacationing closer to home.

ADVENTURE: Demand for trips to Asia and Australia is up, according to Atle Skalleberg of StudentUniverse.com. And France, Italy, Spain, and U.K. remain popular too, he said.

“The exchange rate is still not great for Americans, but it is a lot better and that seems to be enough,” he said. “The other reason is we have had some pretty competitive pricing to Europe this year.”

Also popular this spring break are ski trips to Colorado, said Debbie Gibb of the Student and Youth Travel Association.

Jennifer Rudolph, spokesperson for Colorado Ski Country USA, said resorts are offering more creative deals this year because of the economy. Colorado has also experienced near-record snow fall this season.

DOMESTIC: Panama City Beach, Fla. remains a top destination for the college crowd, according to Chute. Once again the beach hosts mtvU’s Spring Break party March 8-21. The beach’s north Florida location makes it accessible for road trips, he said.

Hotel bookings are strong, according to Dan Rowe, president and CEO of the Panama City Beach Convention and Visitor’s Bureau. But he said it’s too early to determine if the economy has had a negative impact, so Panama City Beach is doing some aggressive marketing.

“In addition to college students, the month of April, we’re really gearing out activities and marketing to families,” he said.

The top three spring break destination based on Travelocity bookings are Las Vegas, Orlando and South Florida. Las Vegas was No. 3 last year. Also making the top 10 this year was Washington, D.C. Travelocity does not separate bookings by families and students.

In Vegas, average daily hotel rates are down 28 percent, said Travelocity’s Brown.

“So that combined with the fact that there are deals galore, free nights, two-for-one show tickets, Las Vegas is going to be more popular this year than last,” she said.

Also popular this year are South Beach in Miami and South Padre Island, Texas, according to Gibb.

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